BMW REWROTE THEIR BOOK ON MOTORING BY MAKING A BIG BET ON ELECTRIC. FROM THE UPPER ECHELON OF INTERNAL COMBUSTION TO STATE-OF-THE-ART ELECTRIC, BMW TOOK THE LEAP AND NEVER LOOKED BACK. SPENDING BILLIONS ON A SUSTAINABLE ecoFACTORY AND AN ALL NEW, TOP DOWN, ELECTRIC POWERED PRODUCT LINE THEIR COMMITMENT TO SUSTAINABLE MOBILITY IS UNDENIABLE. WE CRAFTED A MOTION CONCEPT TO HELP ANNOUNCE THEIR NEW DIRECTION. WELCOME TO A BRAVE NEW WORLD OF eMOBILITY BY BMW.