A LEGENDARY ARTIST REQUIRES A LEGENDARY SCENT, SO WE DESIGNED "BRUCE BY BRUCE SPRINGSTEEN" TO BE A ONE-OF-A-KIND FRAGRANCE WITH A TRUE PURPOSE: TO REBUILD THE JERSEY COASTLINE AFTER HURRICANE SANDY WITH PROCEEDS FROM THE SALES, BOTH CHARITABLE AND ICONIC. FROM THE WHISKEY FLASK TO THE TOP, STYLED LIKE THE VOLUME KNOB OF HIS TRUSTY TELECASTER THIS FRAGRANCE WAS MADE TO TAKE YOU ON THE ROAD TRIP OF A LIFETIME DOWN THUNDER ROAD.