WE LAUNCHED A DIFFERENT CAMPAIGN AND POSITIONING FOR CHAMPION THAT ASKS THE WORLD TO PLAY LIKE A CHAMPION: TO ALWAYS RISE, LOVE THE GAME AND FIND THE CHAMPION INSIDE US ALL. IT'S NOT ABOUT THE BIG CONTRACTS OR CELEBRITY THAT ALL THE OTHER BRANDS CELEBRATE. CHAMPION IS ABOUT AUTHENTICITY AND ACHIEVING YOUR PERSONAL BEST. THE ABILITY TO MOVE THROUGH ADVERSITY AND REMAIN A CHAMPION AT HEART. THAT'S WHAT CREATES A REAL CHAMPION AND THAT MAKES ALL THE DIFFERENCE IN THE WORLD.