GIVENCHY PLAY WAS LAUNCHED WITH A UNIQUE, IPOD-LIKE FLASK IN THE EARLY 2000'S, BUT STARTED TO FEEL DATED AS TECHNOLOGY QUICKLY EVOLVED. SO WE TEAMED THE FRAGRANCE UP WITH AN EVERGREEN ICONIC CELEBRITY, JUSTIN TIMBERLAKE, AND MODEL NOOT SEEAR TO CREATE A DISRUPTIVE COMMERCIAL FOR EUROPEAN MARKETS. LEVERAGING THE IPOD-LIKE FORM FACTOR, WE VISUALIZED THE FRAGRANCE FLASK AS A REMOTE CONTROL FOR ALL THE LIGHTS IN PARIS. NOW THAT'S HOW YOU PLAY.