AFTER SUCCESSFULLY BUILDING A RABID FOLLOWING FOR JIMMY CHOO BASED ON CELEBRITIES AND PRODUCT PLACEMENT IN LA, THEY NEEDED A SECOND ACT TO MAINTAIN THEIR METEORIC RISE AND BECOME MORE OF AN INTER-TEMPORAL LUXURY BRAND, NOT AT THE MERCY OF TREND. WE RECOMMENDED GETTING BACK TO FASHION BASICS AND WORKING WITH MODELS AND GREAT PHOTOGRAPHERS TO CREATE ICONIC LOOKS THAT CELEBRATE THE ESSENCE OF THE JIMMY CHOO BRAND: THE UNSHAKEABLE JIMMY CHOO WOMAN, WHO ALWAYS LANDS ON HER FEET, IN NO LESS THAN GORGEOUS SHOES.