FOR THE LAUNCH OF A NEW SHAPEWEAR BRAND FROM BRAZIL WE NEEDED TO DISRUPT AND STAND OUT, SO WE CREATED POSITIONING AND IMAGERY THAT CELEBRATES SHAPE IN BEAUTIFUL WAYS. WHAT'S DIFFERENT IS THAT THE CELEBRATION IS NOT ABOUT HOLDING THINGS IN, LIKE TRADITIONAL SHAPEWEAR. FOR SQUEEM, IT'S ALL ABOUT LETTING YOUR BEST SHAPE OUT. SQUEEM CREATES THE SEXIEST BRAZILIAN CURVES THAT ARE CELEBRATED AROUND THE WORLD. CAN YOU HANDLE IT?