CAPITAL ONE NEEDED TO BREAK OUT OF THE PACK WITH A POSITIONING AND CAMPAIGN THAT WOULD DISRUPT AND DELIVER.  WE CREATED 'WHAT'S IN YOUR WALLET?' TO CHALLENGE THE CONSUMER AND PUT OTHER CREDIT CARD COMPANIES ON NOTICE. THERE'S A NEW KID IN TOWN CALLED CAPITAL ONE, OFFERING MORE REWARDS, ROBUST FRAUD PROTECTION AND BETTER RATES.