HOW DO YOU MAKE A BIG IMPRESSION WHEN LAUNCHING CHAMPION'S NEW MARATHON SPORTS BRA? DO SOMETHING DIFFERENT, REALLY DIFFERENT. IMAGINE WRAPPING THE QUEENSBORO BRIDGE, MILE 16 OF THE NYC MARATHON, TO CREATE THE WORLD'S BIGGEST SPORTS BRA BY THE WORLD'S BEST SPORTS BRA MAKER. IT'S A NEW  LEVEL OF EXPERIENTIAL MARKETING THAT'S SURE TO BE A SOCIAL MEDIA MOMENT AND ESTABLISH CHAMPION AS THE SPORTS BRA AUTHORITY WITH WOMEN RUNNERS FROM ALL OVER THE GLOBE.