HEINEKEN LAUNCHED THE NEW KEG CAN TO HIGH PRAISE IN NORTH AMERICA, BUT SOON REALIZED THAT 'KEGS' HAVE LITTLE OR NO MEANING IN EUROPE OR ASIA. THEY WOULD NEED A DIFFERENT APPROACH TO REACH THOSE MARKETS. SO, WE CRAFTED A COMMERCIAL THAT CELEBRATES THE DESIGN OF THE NEW KEG CAN AS A REINCARNATION OF A SUPER CAR, THE SALEEN S7. THE COMMERCIAL QUICKLY BOOSTED SALES, ALLOWING THE KEG CAN TO BE REBORN IN A RELEVANT WAY OUTSIDE OF THE US MARKET.