THE GIRL FROM IPANEMA IS THE THEME WE CREATED TO REPOSITION H.STERN, A BRAZILIAN LUXURY JEWELRY BRAND. PRIOR TO OUR ENCOUNTER H.STERN NEVER ACKNOWLEDGED THEIR BRAZILIAN ROOTS AS THE CEO, ROBERTO STERN, NEVER CONSIDERED THEIR HEADQUARTERS IN IPANEMA PARTICULARLY EXCITING. WE MADE OUR CASE AND THEY'VE NEVER LOOKED BACK.