WE LAUNCHED THE RECORD BREAKING FRAGRANCE, SOMEDAY, GLOBALLY, WITH A FORWARD-THINKING AD CAMPAIGN BY CONTROVERSIAL FASHION PHOTOGRAPHER TERRY RICHARDSON. THE SHOOT TRANSITIONED JUSTIN FROM BEING A YOUNG HEARTTHROB TO A BURGEONING ARTIST ON THE RISE. WINNER OF THE FIFI FOR BEST FRAGRANCE OF THE YEAR, SOMEDAY, TOOK CELEBRITY FRAGRANCES TO THE NEXT LEVEL.