HAVE CANDY, NEED NAME. THE UNREAL PROJECT STARTED WITH A UNIQUE IDEA BY 14 YEAR-OLD NICKY BRONNER WHO ASKED THE SIMPLE QUESTION: DOES CANDY HAVE TO BE BAD FOR YOU? AFTER MONTHS IN THE KITCHEN AND A LOT OF FORMULATIONS HE CAME UP WITH HIS ANSWER: NO, AND A HEALTHIER BRAND OF CANDY WAS STARTED. LESS SUGAR, NO ARTIFICIAL COLORS, NO PRESERVATIVES, NATURAL SWEETNERS, AND NO JUNK. ALL NICKY NEEDED WAS A NAME. THAT'S WHERE WE CAME IN. AFTER SPENDING A WEEKEND IN BROOKLYN WITH NICKY'S TEAM WE CAME TO THE CONCLUSION THAT ALL THOSE REAL INGREDIENTS MADE FOR A TRULY UNREAL TASTE... AND A BAR WAS BORN.